One of the roles of affiliate leadership is to understand their local context and meet the needs of their local communities. Urooj will take you through her process of gathering local context information and her partnership with Destination Imagination to establish a tailored marketing strategy. This model has opened doors to whole schools or whole grade levels to be involved in Destination Imagination while ensuring that teams make it to the Affiliate tournament. If this has been an ask from your communities, this model could work for you.

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